Consumer perceptions of the safety, health and
environmental impact of various scales and
geographic origin of food supply chains

Rich Pirog
Associate Director and Marketing and Food Systems Program Leader
Leopold Center for Sustainable Agriculture
Andy Larson
MBA Graduate Student, College of Business, Iowa State University
September 2007

Executive Summary
News release [September 11, 2007]
Download entire report [PDF; file is 856KB in size]

Questions and Comments: Rich Pirog rspirog@iastate.edu, (515) 294-1854

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Published by the Leopold Center for Sustainable Agriculture
Ames, Iowa 50011, (515) 294-3711
URL: www.leopold.iastate.edu